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In a move that is sure to set poptrixxx off in the most unsettling of ways, Billboard has a new #1 album and the way in which it was achieved will have record executives scratching their heads and firing their current publicity machine.

 

Tyrese, known more for the Fast & Furious franchise than as a singer these days, vowed to do whatever it took to get his new album, Black Rose, into the #1 position on Billboard for its debut and he did just that. He ramped up attention for the release by performing on public transit, featuring a stint at a Brooklyn station. In a video he posted, he had this to say….

 

“Excuse me, everybody. My name is Tyrese . . . I left all of the major record labels so that I can do my thing as an independent artist and I’m on the train,” he told riders. “I’m grass-roots . . . I’m a street performer.”

 

 

And before those record executives attempt to adopt this model for their artists, we must remind them: Tyrese can actually sing, whereas most of these current crop of poptrixxx can’t hold two notes together.

 

Don’t make us name names!

 

 

 

Triston
Triston is an American jetset performance artist, writer, event organizer, and activist based in Europe. As a freelance journalist, he has covered both the underground and mainstream aspects of the arts, culture, music, entertainment, travel, fashion and Fashion Week in several cities, including New York, London, Berlin, Istanbul, Sydney, Bangkok, Hong Kong, and Tokyo to name a few. He has been published in The Huffington Post, Trespass (London), Adaras Magazine (Miami) as well as featured in publications such as the New York Times, Vogue Italia, Turkish Huriyet and other on-line and print magazines in the U.S. and internationally. He recently released his memoir on life in Europe, 'Heaux Confessionals'. As a solo performer and with his band $kandal Du$t, he has toured in some of the world's most renowned clubs, simultaneously maintaining an underground renaissance, blurring the lines of all that is traditional and leaving his indelible, and ultimately unforgettable impression. There is no divide.

Brace yourself.


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